The brief was to design a portable Branded Peroni Bar that could be dressed up in a few ways depending on location and event.

My first thoughts were to retool a horsebox to the Peroni brand, it would be easy to hook up to a car and transport it. The added use of projection and neon 'Electric String' when used at night/music festival.

Two additional concepts were submitted based on a trailer.

This contained all the elements of the bar and folded out for easy assembly.